Welcome to the Customer
Acquisition Platform

We built the DX platform to help some of the world’s biggest businesses solve their demand generation problems and acquire their future customers. That’s why we’re confident that we’ve got the solution to all your challenges.

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Take a peak under the hood

Discover how the Demand Exchange Customer Acquisition Platform
accelerates performance and sales revenue

Find out more

Content and resource hubs

  • AI-powered indexing means more relevant search results and better content discovery
  • Display auto-generated read times for gated content, to establish trust and increase conversions
  • Geo-fence resources, controlling how content is delivered at a country or regional level

Automated landing page creation

  • Engaging, on-brand landing pages are auto-generated from your assets, so they’re native to your site
  • No more relying on IT or tech teams to support your campaigns
  • Saves time, effort and resource; reduces campaign lead-times, means campaigns are easily scalable while in flight

Frictionless forms

  • Verify email and phone numbers in real time, improving the quality of the data you collect
  • Remove need for manual checking, allowing marketing staff to concentrate on other tasks
  • Capture consent with GDPR/CCPA-compliant opt-ins

Smart widgets

  • Target companies or individuals visiting your site with relevant messaging and content
  • Control promotion of content geographically
  • Increase relevance through contextual and behavioral targeting

Smart banners

  • Create a personalized experience to target visitors
  • Highlight and promote relevant offers
  • Generate more leads and inquiries

Smart tracking

  • Creates campaign tracking links
  • Attributes leads to channels and third-party publishers
  • Enables performance optimisation and benchmarking

Verification and validation

  • Automates matching and validating of leads against your qualification criteria or account-based marketing (ABM) lists
  • Allows you to identify leads with a higher propensity to convert
  • Improves ROI, increases reliability of reporting and forecasting

Lead Management and compliance

  • Manages consent, permissions, and opt-ins
  • Appends full contact and engagement history
  • Links contact data with audit trail of how and when consent was gained

Integrations

  • APIs allow integration with CRM, marketing automation and business platforms
  • Means seamless delivery of leads in appropriate file format, so no more manual uploads
  • Removes risk of human error when importing lead data

“They are my trusted go-to partner on building comprehensive demand generation and relevant content for our customers”

Lead Product Marketing Manager, Adobe