Login High-quality B2B leads at scale

Our unique platform features take away your lead generation pain

Key to our approach is data hygiene, and ensuring that we comply with legal requirements. We are fully committed to ensuring that the data we provide is fully validated and GDPR-compliant, so that you are only paying for high-quality leads, rather than facing the annoyingly familiar chore of having to sift through hundreds of sub-standard leads in the hope you might unearth the occasional diamond.


Our growing network of publishers, including our own proprietary channels, means that you don’t need to manage multiple website and list owners.

You can simplify your lead generation programmes by consolidating your syndication activities into the Demand Exchange platform, freeing your business from the burden of having to manage multiple relationships.

We are continually increasing the reach of our network by signing up publishers across a range of verticals, including digital marketing.

Data capture

According to the London Research State of B2B Lead Generation report, companies identified as leaders in this field are two and a half times more likely than their peers to have technology platforms that allow them to capture data efficiently.

Our platform has been built to make gathering data as simple and as efficient as possible. Our embeddable smartforms integrate seamlessly into publisher websites, through a simple piece of code.

The format of our forms is flexible so you can prioritise the fields that are most important for your business.

Verification and validation

All data collected is verified in real time for authenticity of contact details including email addresses and phone numbers.

Our aim is to ensure that your marketing and sales staff are not wasting time on the soul-destroying task of emailing non-existent email addresses or calling people on the wrong number.

As well as verifying data in real-time, there is also a multi-step manual inspection process to ensure the quality and integrity of your data.

Lead qualification

We ensure that the data we collect matches exactly against the criteria that define a good lead for your business.We ensure that the data we collect matches exactly against the criteria that define a good lead for your business.

As well as narrowing down to ensure that leads match your requirements based on company size, industry sector, location and seniority, we can also work with you to include or exclude particular businesses. In summary, you only pay for the data you have asked for.

Data enrichment

We can augment lead data with up to 200 columns of additional profiling and firmagraphic information gathered from third-party sources.

The additional information we provide, for example existing technology suppliers for a particular business, can help you to prioritise your leads, as well as equipping your sales teams with extra information to inform their sales conversations.

Data output

We make sure the way you receive data from Demand Exchange is as hassle-free as possible, enabling exports that can be done at the click of a button.

We work to ensure the leads we provide are based on your ideal data schema, for example headers and column names in a format that suits you.

We enable seamless outputs into any business system, hassle-free and at the press of a button. These tasks are normally time-consuming but we make them painless and rapid.


The last thing your business needs is another data silo. Our platform APIs make integration with other marketing automation and CRM platforms as simple as possible.

As well as exporting data into your chosen technology platform, we can also import your own data so we can manage and clean your own leads, including those bought from third parties.

We strive to customise our approach to the way your business handles data, and the technology platforms you use.

Reporting, analytics and tracking ROI

As well as fundamental reporting about the status and success of campaigns, we also provide intelligence about how your content assets are performing, and the types of lead you are generating.

We make it easy to see how you are performing against different criteria, including in different industries and countries.

Most importantly, our tracking codes enable you to track leads from data capture through to sale, so you can carry out accurate attribution.

Account-based marketing

Most of our clients are targeting companies as a whole, as well as the individuals who work for these companies.

We can help you enrich data sets within specific businesses, enabling you to gain more intelligence about target companies. This helps you to map their businesses, to help you understand reporting structures, how purchasing decisions are made, and by whom.